With the multitude of hairdressers in Melbourne, this refitting of a salon became about its re-branding. We looked at how logos could come to mean something beyond a name. Our attempt was to use the logo not only as symbol, but a brand imprinted onto the interior; something that then distinguished the brand. Given also the meaning of the company name, we then used its meaning to establish the process of placing the name through the interior.

St Georges Road

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